In many countries around the world, people say “cheese”—albeit in different languages—as they smile for the camera. What’s interesting is that the word “cheese” is also represented in sign language with a motion that resembles a smile. Using this knowledge as inspiration, we wanted to celebrate Disability Awareness Week from May 10-16 with a unique project. We put together a warm, candid video that connects the word “cheese” to Kaanlar, and Kaanlar to happy, smiling people.
Advertiser: Kaanlar Advertiser Representatives: Şamil Er Advertising Agency: Papillon İstanbul Creative Director: Hakan Er Creative Team: Burak Güleryüz, İlknur Hasanoğlu Customer Relations and Project Management: Gülşen Oruç Production Company: Ulus Medya Director: Bülent Terzioğlu Production Team: Ayhan Aydın, Vahdet Şahin, Oğuzhan Öztürk, Emirhan Ertek Post Production: Alper Kalkat